Mammon

"These girls are mine now! Come out, and surrender, if you want them to live! I'll take over all of Hell, sooner or later, and you cannot stop me!"

- Mammon threatening Blitzo.

Mammon, also known as The Golden Demon, is the main antagonist of the movie Helluva Boss: The Golden Demon.

He is a Overlord and the iron-fisted ruler of the Greed Ring, before his arrival to Hell, Mammon was a wealthy yet incredibly evil crime lord, and he died during a shootout with the police.

In the movie, Mammon started the "Campaign of Fear", attempt to invade other rings of Hell and rule it in his own, however the I.M.P successfully stopped him.

History
Before Mammon's death, he was a wealthy crime boss in Louisiana, he made money through gambling and human trafficking, therefore Mammon was considered the most notorious kingpin of the criminal underworld, eventually the Louisiana State Police take action by sabotage the Mammon's operations, and they succeeded. Mammon attempt to get revenge by start a shootout with the police, however he ended up getting himself killed.

Upon his arrival at Hell, Mammon quickly rose to power and become the autocratic ruler of the Greed Ring. Meanwhile, he opened a circus known as Loo Loo Land, and he employed Fizzarolli as a performer.

However, his circus is completely destroyed by Blitzo and the robotic counterpart of Fizzarolli, Mammon became very infuriated and started the Campaign of Fear, which he plans to rule the hell in his own.

In the movie
At the opening of the movie, Mammon is seen leading a group of his thugs to Cannibal Colony, they start killing citizens, pillaging stores and abducting some employees, meanwhile, Katie Killjoy is quickly reported about the situation and she put it on the news.

The I.M.P saw the news, Blitzo then got a call from Stolas, who wants him to escort him and Octavia during the trip to Greed Ring, Blitzo agreed. During their way, they're encountered by Mammon's thugs, who took Stolas and Octavia, also wounding Blitzo in the battle. After escaping from the scene, Blitzo called Moxxie and Millie about the situation, and want them to initate a rescue plan.

During Blitzo's quest, the trio received help from the rebels of Greed Ring, who wanted to overthrow Mammon, the group had an intense boat ride and fought random pirates. Upon arrival, they went to an destroyed village and found an group of villagers who were about to be executed by Mammon's thugs. Blitzo and the gang killed the soldiers and saved the lives of the villagers, Moxxie was worried that if the thugs will come after them, however Blitzo assures that they will be safe in any way.

With the rebels' help, Blitzo found Octavia's backpack, and assumes that she is not far away, then found an prison camp with Mammon's symbol. Knowing it is now or never, Blitzo came up with a strategy; he and Moxxie will attack the thugs, while Millie and the rest rescue the hostages. An bloody battle ensues, Moxxie kills the thugs and Blitzo went to the head building to find Stolas, but he found Octavia's backpack was on the floor, then he saw an drunk brute attempt to rape her, Blitzo bursts into the room and killed the thug, saving Octavia.

With Stolas and other hostages rescued, Blitzo leads the group back to the hotel. Octavia thanked Blitzo for saving her, and he said she's welcome. In the next morning, Mammon is very furious after hearing Stolas was rescued and his men were killed, he orders his men to kidnap the I.M.P crew, however the thugs can only found Millie, the thugs delivered her to Mammon at the ruins of Loo Loo Land, Mammon was disappointed but still ready for their executions.

Blitzo and Moxxie realized Millie were missing, and they found Mammon in Loo Loo Land, the duo and rebels quickly battled Mammon's thugs and saved Millie. As Blitzo spots Mammon, he tried to escape the circus, but Blitzo gunned him down before he can, ending his reign of terror for good.

Personality
Mammon is a very psychotic and greedy demon, he only cares about money, and nearly everyone of Greed Ring fears him. He ruled Greed Ring with an iron fist, and very bossy towards his men.

Quotes
"Who are these peasants?"

- Mammon when being informed about I.M.P.

"I want all of them dead, so they cannot stop the Campaign of Fear!"

- Mammon ordering his henchmen to kill Blitzo.

"You'll never get me, you fuckers!"

- Mammon's last words.