Robert

"I like money!"

- Robert's catchphrase.

Robert is a supporting antagonist in Helluva Boss: First Blood and Helluva Boss: Rise of the Brotherhood. He is an imp businessman, and the partner of Verosika Mayday. He later works for General Ironheart.

First Blood
In the first film, Robert is seen with Verosika in her plantation, overseeing imp servants working. Robert said that they should hire more workers in order to make more money, but Verosika said it wasn't necessary. After that, he went to her office and take a seat, Verosika told him about Blitzo was out there and causing trouble of their business. She suggested to kill him, which shocked Robert that he rejected the idea.

Nonetheless, Verosika persuaded him that sacrifice one imp would not harm the entire race, in which, Robert reclutantly agrees and sent her henchmen to kill him. After failing to kill him, Robert lied to Verosika that Blitzo is dead, and decided to backstab her when she is least expected. As Blitzo returns to Madison and the police went out to stop him, Robert secretly stole Verosika's money stash and escaped the town. In the post credits scene, Robert called Verosika, and told her that their contract is terminated, which causes her to hung up.

It should be noted that he didn't have any interactions with Blitzo.

Rise of the Brotherhood
Robert returns in the third movie Rise of the Brotherhood, where he is seen working in the Sloth Ring. During the search for Millie and Loona, Blitzo and Moxxie came across Robert's shop, Robert, who first remembers Blitzo, but is not shocked and decided to help the duo. Robert gave them some weapons and drove them to an outpost. In night, Robert was contacted by General Ironheart, and he told him that he trapped Blitzo and Moxxie in the outpost. As it turns out, Robert was a spy working for Ironheart, in order to get paid big time. Next day, he drove to Ironheart's base.

At Ironheart's base, Robert oversees the torture of Loona while Ironheart sent his men to kill Blitzo. When they woke up, the duo found out that Robert was gone, and believed that he got captured Ironheart's soldiers. Just when they're ready to go, they got attacked by Ironheart's soldiers, but managed to kill them all, and they made their way to the base. When the duo entered the base, Robert appeared in front of them and hold them at gunpoint, he revealed that he works for the general, before having a soldier to knock Blitzo. Angered, Moxxie chases Robert and killed Robert for good.

Appearance
Robert was an obese imp who wore a filthy, dark-grey suit with a partially unbuttoned undershirt. As a male imp, he had dark red skin and white stripes along his black horns. He had yellow sclera with black slit pupils. He had a long red thin tail with a quadrilateral barb at the end, and white stripes towards the end of it. He had grey hair on his chest, wore black pants, and had digitigrade leg with exposed, red hooves.

Personality
Robert is an greedy and immoral businessman, when it come to business dealings, he would not care about the consequences of illegal dealings. He is also treacherous, as he betrays Blitzo and his allies for more money paid by General Ironheart.

Quotes
"Miss Verosika, our contract is terminated."

- Robert calling Verosika.

"Want some guns? You come to the right place!"

- Robert to Blitzo.

"Sorry, bud. Mr. Ironheart here pays more than you do, you know what they say, money talks!"

- Robert betraying Blitzo.